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First Friends Day Nursery
  • Home
  • Nurseries
    • Denmead
    • New Milton
    • Holybourne
    • Basingstoke
    • Eastleigh
    • Alton
  • Why Choose Us
    • Parent Partnerships
    • Safety and Security
    • Our Premium Package
    • Thoughtful Food Programme
    • Movement & Mindfulness
    • Earth Explorers Programme
    • Makaton
    • Sensory Room
    • Inclusion & SEN
    • Policies & Procedures
    • Ask our Experts
  • Enrol
  • About
    • Careers
    • Flex Force
    • News
    • Leadership Team
    • Our Story & Values
  • Contact
  • Family Hub
    • Wootey, Alton Family Page
    • Holybourne Family Page
    • New Milton Family Page
    • Denmead Family Page
    • Eastleigh Family Page
    • Basingstoke Family Page
    • Welcome to New Families
  • FAQ

Early years are the beginning of something big

Our Story

First Friends began with a passion for early years education and a belief that children deserve exceptional care in an environment where they can truly thrive.


Our Managing Director, Louise Hayes, began her career in childcare in 2003 as an apprentice. Over the years, she became a qualified nursery practitioner, managed nurseries and developed a wealth of experience within the early years sector.


But Louise always had a bigger dream.


Early in her career, she knew that one day she wanted to open a nursery of her own.

With years of experience behind her, a degree in Early Years and Education and a clear vision for the kind of childcare she wanted to provide, Louise opened her first nursery.

From there, First Friends began to grow.


What started with one nursery has grown into a family of nurseries across Hampshire supporting children and their families through some of the most important years of their lives.


But while we have grown, the heart of First Friends has remained the same.

We are still proudly family-run.


Louise continues to lead First Friends alongside her uncle Paul, who has been part of the journey from the very beginning, offering his business knowledge, experience and support.


Together with our leadership team and dedicated educators, they continue to shape First Friends around the values it was built on.

Every child deserves the very best start.

At First Friends, we believe childhood should be filled with happiness, friendship, curiosity and adventure.  


We're here to nurture confident, happy and curious children, support families and create places where children feel safe, valued and excited to learn. Because the early years are the beginning of something big.


Contact us

Eastleigh - Denmead - Basingstoke - New Milton - Alton - Holybourne

Eastleigh - Denmead - Basingstoke - New Milton - Alton - Holybourne

Eastleigh - Denmead - Basingstoke - New Milton - Alton - Holybourne

Eastleigh - Denmead - Basingstoke - New Milton - Alton - Holybourne

Eastleigh - Denmead - Basingstoke - New Milton - Alton - Holybourne

Eastleigh - Denmead - Basingstoke - New Milton - Alton - Holybourne

Our Values & Vision

At First Friends, our values and vision are at the heart of everything we do. 

They guide the way we care for children, support families, work together as a team and create the very best early years experiences. 


One Team - One Family

A smiling family of four wearing sunglasses by the water on a sunny day.
We let our families decide...

Our 2026 Chosen Charity

After voting with a clear 74% majority, our families chose Naomi House & Jacks Place as our Charity Partner for 2026. Throughout the year, every penny raised by our First Friends community will be match-funded by the Group, doubling the difference we can make. 

Copyright © 2026-2027 First Friends Ltd.  All Rights Reserved.  Company number: 06952385

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